One person's thirty years, plus everything the community has learned since. A 30+ year financial and operating executive career at Intuit, Netflix and Mozilla — every Substack newsletter, every Best Of link, every Cook’s PRO and PlayBook Edition, captured, curated and searchable.
Describe your issue in your own words. Messy is fine. Members keep a private library of what they want to hold on to, and share back the best of it — so what’s here is worth more every month than it was the month before.

Eight zones of leadership. Open one to see what I’d hand you first — useful when you know the territory but not the question.
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Go ahead, put it on the company card. Best $750 you’ll spend all year.
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Read It, Learn It, Practice It, Improve It, Coach It
My weekly Substack newsletter, which I began writing in June 2024. This site was created in July 2026 after my 100th newsletter post — when I realised I needed a central place to curate, index and showcase those 100, plus the 1,000 other best ofs I haven’t written a post about… yet! If you’re going to click here, you may as well subscribe.
Subscribe to Cook’s PlayBooksPractice and ImproveLaunching soon. Your hardest CFO decisions need the right room. Your only real peer group. Bring the hardest issues and leave knowing what your trusted peers would do if they were you… and vice-versa.
Cook’s CFO TeamsCoachMy website explaining everything else I do — from the 1:1 executive coaching practice I launched in 2020, to speaking engagements, to sponsorships. If interested, go check it out.
BenchBoard.com